For the race season opener, DHL delivered the FIA Formula 1® World Championship™ to its destination in Bahrain. The never-before-seen 2022 Formula 1 ® calendar visits no fewer than six continents, and the Miami Grand Prix makes its debut. The year 2022 marks the beginning of a new era for Formula One®. The all-new cars were designed to allow for closer racing and both safety and durability were increased. This year, the new cars will be powered by E10 fuel. This is a mixture of 90% fossil fuel and 10% ethanol. Formula 1® is thus taking a step towards using 100% sustainably powered hybrid engines by 2025.
Sustainable logistics of Formula 1®
This year, DHL will once again be handling the huge logistical effort behind Formula 1 ®. DHL transports up to 1,400 tonnes of extremely valuable freight to each race. This includes cars, tyres, spare parts, fuel, broadcasting equipment and marketing and hospitality materials. DHL is focusing on Formula 1®’s goal of a net zero carbon footprint by 2030. This is why DHL is equipping its entire fleet of trucks used for Formula 1® with a gps. This will enable them to monitor fuel consumption, choose the most efficient routes and reduce CO2 emissions. Another measure involves using fuel-efficient Boeing 777 aircraft, which emit 18% less carbon than traditional aircraft. Furthermore, DHL promotes multimodal transport solutions, including land and sea transport.
“For almost 40 years, we have provided logistics for Formula 1 ®. The sport is becoming increasingly popular and logistics continue to be a hugely important part of what makes the F1® experience possible. Today, our focus is on helping Formula 1® reduce its carbon footprint and overall ecological impact. DHL is the industry leader in green logistics. We are therefore in a privileged position to deliver on that promise and we are genuinely proud to be helping F1® set new standards in automotive technology and sustainability. Formula 1® created the most efficient hybrid system ever built. In addition, it is stepping up efforts to develop a 100% sustainable drop-in fuel from renewable bio-waste. This is a fuel that could be used by cars and trucks all over the world.”
Arjan Sissing – Head of Global Brand Marketing (Deutsche Post DHL Group)
Fashion x Formula 1 ®
This year, DHL will once again use its powerful and visible partnership with Formula 1® to highlight smaller brands and artists working on creative solutions for sustainability. On the eve of Formula 1® Aramco Pre-Season Testing in Bahrain, DHL announced its partnership with BEEN London. This is a multi award-winning brand of fashion accessories made entirely from recycled materials. British Vogue described BEEN London as one of the most innovative companies in the world! Together with DHL, it is working on a limited-edition collection: “DHL x BEEN London. The Circuit Collection”. We found a funw ay to recycle our old banners lining the track. The collection consists of sustainable merchandising articles made out of recycled DHL banners that adorn Formula 1® circuits worldwide.
“F1® is increasingly focusing its innovative power on sustainable transport technologies. As a result, its potential impact on the global sustainability effort is enormous. We also want to draw attention to the ‘smaller’ positive influences of innovative thinkers and entrepreneurs such as BEEN London. As part of our wider sustainability effort, this partnership with BEEN London is about promoting diversity and people who are making a difference in the sustainability sector. We do this by giving them a platform to showcase their work.”
Arjan Sissing – Head of Global Brand Marketing (Deutsche Post DHL Group)
Ecological fashion during this formula 1 race season
Each BEEN London item is made entirely by hand in one of the last leather workshops in East London. It is then packed by Londoners with a leather disability. The carbon footprint of each item is on average 10 times smaller than its commercial equivalent. BEEN founder Genia Mineeva attended DHL’s Luxury and Fashion Forum in Dubai prior to the partnership announcement. There, she spoke about the big message of her small business:
“Every team member at BEEN London strives to make a real, measurable impact on the fashion industry. We want to prove that waste can become beautiful. Therefore, we welcome this initiative from DHL as a great opportunity for visibility. It allows us to show the world what we can achieve with recycled waste materials. By using old track advertising we were able to produce a beautiful limited-edition collection of travel sets for a very good cause.”
Genia Mineeva – BEEN oprichter
All profits go to Plastic Bank
The limited edition travel sets are solld on the BEEN London website and the proceeds will go to Plastic Bank. This is a social enterprise that fights globally against plastic in the oceans. They do this while improving the lives of communities. Plastic Bank builds ethical recycling ecosystems in coastal communities. They rework materials to reintroduce them into the production chain. Waste collectors receive bonuses for the materials they collect, allowing them to provide basic necessities for their families. “Plastic Bank is the perfect beneficiary of our recycling awareness campaign with BEEN London. Reclaiming plastic waste while fighting a growing threat to our oceans is a fantastic example of social entrepreneurship.”
The most loyal Formula 1® partner, that’s us
DHL has been the official Formula 1® logistics partner since 2004 and the longest-running global Formula 1® partner. We deploy a team of 35 motorsport logistics employees who are solely responsible for transporting Formula 1® around the world. “It is a true partnership built on speed, precision and – increasingly – sustainability,” says Sissing.
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