The countdown to Black Friday 2023 has begun. Originally from the United States, it is now impossible to imagine our country without it. Black Friday has become one of the most important days of the year for online shops (and shoppers!). If you run an e-commerce business, it might be your most lucrative day of the year. 24 November 2023 is getting closer and closer, but it’s not too late to be prepared! Discover our tips to optimise your sales opportunities.
Black Friday – everything you should know to be ready
1. PLAN WHAT DEALS YOU’RE GOING TO OFFER
It’s not as simple as plastering a discount banner across your website. Instead, you should carefully plan exactly which products you’re going to promote in advance. Always know what’s in your inventory – if something sells out, you can quickly switch to push other products. Black Friday is a good opportunity to shift old stock that’s taking up space.
You may want to offer a special discount on your usual bestsellers to create buzz around them and encourage first-time website visitors to buy. Order in extra stock to be prepared for this.
2. Ensure your deals are competitive
Look at what price points your competitors are selling their products at – can you price match? Or, even better, go lower? Perhaps you can throw in some freebies or samples with every order – anything that can give your business a competitive edge.
3. Create a Black Friday 2023 landing page
Visitors to your website should know immediately that you’re running a Black Friday campaign. Put your best deals front and center of your homepage, use bold headlines, high-res photos and strong call to actions. A countdown timer is a great way to instil a sense of urgency on your deals.
4. keep new customers happy
Attracting new customers through your online stores this Black Friday is key, but so is ensuring they come back again. Make sure they not only get to enjoy the best discounts on Black Friday, but also get free and fast delivery. Consider if you can absorb the cost of free shipping elsewhere in your business. And as for the latter… For safe, fast shipments, you can already turn to DHL Express. 😉
5. and remember to reward your loyal customers
Drop your existing customers an email with an extra Black Friday discount code. Use engaging copy to thank them for supporting your business – they’ll appreciate the personal touch. Just remember to use the phrase “Black Friday” in the subject line – emails containing this phrase have a +64% Click Through Rate.
6. consider international shipping
It is estimated that about 50-60% countries in the world currently ‘celebrate’ Black Friday. So there is a global market of shoppers eager to try out new brands and products. Therefore, Black Friday is the ideal time to think about international shipping if you don’t already offer it. DHL Express can help your business introduce international shipping. Thanks to us, you don’t have to worry about customs regulations, import duties, taxes and fees. We too want your customers to receive their orders without delay.
7. ENSURE YOUR FULFILLMENT NETWORK IS RUNNING LIKE CLOCKWORK
Fulfillment is the engine of your business, so make sure it’s perfectly tuned. From picking, packing and labeling, to knowing the price of a shipment to almost anywhere in the world, a well-oiled fulfilment operation is what will ensure all orders are dispatched on time and in perfect condition. Disappointed customers won’t return.
8. BE READY FOR RETURNS
E-commerce returns rates are around 30% worldwide, so you’re likely to have some, no matter how great your product is. Have a good returns policy in place and state it clearly on your website – 67% of shoppers check a business’ returns policy before committing to a purchase.
9. Expand your discounts to CYBER MONDAY… Or Black Week / Month
It may seem strange in today’s digital era, but there was a time when online shopping was a relatively new concept. In 2005, the term “Cyber Monday” grew out of the observation that many Americans would spend their Thanksgiving weekend window shopping and then use the high-speed internet connections at work on the Monday to buy what they like. These days, many retailers choose to partake in both Black Friday and Cyber Monday to maximize their Thanksgiving weekend sales.
10. Ship without any concerns
At DHL Express, we’re the experts in helping businesses cope with sudden increases in demand. We offer a door-to-door service, from website-integration to last-mile fulfillment, and deliver to and from almost every country in the world, so we can help you reach new markets easily and seamlessly.
Partner with DHL Express and watch your sales grow.
